INDUSTRIAL Workwear has created ten new jobs and invested heavily in an innovative new website amid ambitious plans to double turnover to £4 million by 2021.

The Consett-based clothing company is plunging £250,000 into a new website, new machinery and increasing its factory space under ambitious growth plans.

Industrial Workwear, which was founded 1999, specialises in providing high quality personalised and none personalised workwear to a plethora of local and national businesses.

Sale director Craig Hamilton said: “Our plan for growth started five years ago.

“Firstly, we wanted to make the company completely financially stable and build strong foundations which would allow us to create a Launchpad for growth.

“After five years hard work growing the B2B side of our business, we are now in a strong position to tackle the lucrative online consumer workwear market and grow our business rapidly.”

The strategy for growth mainly revolves around targeting the online consumer workwear market, which is believed to be worth around 7.2 billion Euro across Europe.

This has led to Industrial Workwear investing heavily in developing a brand new, innovative, consumer friendly website which is set to launch in Jan next year.

Mr Hamilton said: “We couldn’t have achieved this without our loyal and skilled North-East workforce, the backbone of our business.

“We’ve invested £100,000 in new machinery and have also increased our factory space by a third to put us firmly in the driving seat to deal with increased demand.”