THE Cornmill Shopping Centre has introduced a "Kids Club" to make shopping more fun for children visiting the centre.
With the help of TV psychologist Dr Sam Wass, the Cornmill's owner, New River, is rolling out a series of initiatives to help parents feel more at ease when shopping with their kids.
CLUB: Logan Johnstone, aged four from Darlington, collecting his Kids Club Bag
Security guards will be trained in "tantrum taming" this summer at the Darlington centre.
And treasure trails, free play areas and activities for children are being introduced to help them relax.
Susan Young at Cornmill Shopping Centre, comments: “Most of us have all experienced our own kids having a meltdown or felt the pain of other parents struggle to keep their toddler happy while shopping.
"At Cornmill we’ve been working with Sam to come up with several tactics to make shopping more fun for small children.
"Our Kids Club will offer free events for children throughout the year, special offers for parents who sign up, and a ‘child safe’ scheme giving parents piece of mind when out shopping.
"Based on our research, we believe this will help keep children amused and incentivise good behaviour meaning happy families all round.”
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