The Northern Echo sparked a national media frenzy by revealing how a pub had been renamed in honour of the naked ambition of a local lass. Today Steve Parsley exposes the emergence of a rival a few miles down the road.

FIRST there was the magazine model whose bare-all antics shocked a quiet market town. Then came the naked chef who thought he could follow her cheeky example.

Local girl Tanya Robinson was a national talking point yesterday after being honoured by The Fleece public house, in conservative Richmond.

The pub decided to change its name to The Tanya's Charms - complete with a sign depicting her naked body hanging above the door.

But while the naughty pub sign may have caused something of a stir in the North Yorkshire town, it led to a streak of good-humoured rivalry in nearby Catterick Garrison.

Cheeky Mark McCabe decided that what was good for the goose was good for the gander. As a result, Johnny's Cafe Bar might even get a new name: Tanya's Charms in Richmond; Mark's Buns in Catterick Garrison?

"I know some people won't like it, but Tanya's success has got people talking about the Richmond area, so it can't all be bad," said Mark.

"It's something younger people can relate to and enjoy."

Alicia Tye, who runs the family business with her mother, Dorothy, said: "Johnny's Cafe has been here since the 1940s, but we would consider something similar, even if it was only for a few weeks.

"So if anyone has any suggestions, feel free to let us know.

"After all, it's just a bit of a laugh and shouldn't be taken too seriously. All the soldiers on the garrison are talking about it and it's created a lot of interest - so it has to be a good thing."

Tanya, 21, shot to fame after winning the High Street Honeys title in the lads' magazine FHM.

And after the furore stirred by her pub sign appearance, copies of the magazine were selling faster than Mark's hot cakes in her home town yesterday.

"It's certainly doubled its sale," said Bob Hext, of Mills newsagents, on Richmond Market Place.

"I know I've never seen the magazine sell as fast before. One customer alone bought 11 copies."

Preparing for a trip to London for talks on the next phase of her career yesterday, Tanya said she was still trying to come to terms with her rapid rise to fame.

She said: "It's really exciting, but I just haven't had time to take it all in. Everything is happening so fast."

Her mother, Julie, said: "The family's really proud of her - but we always have been."

But Richmond town councillor Linda Curran was among those unsettled by Tanya's Charms.

"Men may find it amusing, but the women I've spoken to think it's disgusting," she said. "If the picture was inside, I'd have no objection, but it's outside where everyone has to see it - and I think that's wrong.

"Is this what we want our children to see? Do we want them to believe that adults see women purely as sex objects? I'm no prude, but I think it's sleazy."

Former landlady Rosamond Evans, of Gilling West, also admitted she had reservations about the pub's new look.

"It's not something for my generation," she said.

"You'd think there was already enough trouble with young people these days without giving them any more encouragement.

"There are bound to be people who are offended and I don't think it's the sort of thing which should go up in a country town like Richmond.