Select Service Partner Airport and Marine Restaurants (SSP), the retailing arm of caterers Compass, has appointed marketing consultants Rocket Science, of Middlesbrough, to find out what its customers want.
SSP has a portfolio of franchises including Burger King and Harry Ramsden's, operating at airports and ports across the UK.
A campaign is currently running throughout SSP's retail outlets at Liverpool's John Lennon Airport, inviting visitors to complete a questionnaire, which will be used by Rocket Science to build a database for SSP.
This will then be used to tailor and target appropriate promotions throughout the UK franchise network.
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