THERE has been some criticism of the estimated £1m bill for President Bush's four-hour visit to the North-East.

However, in terms of promotion alone, the cost represented excellent value for money.

There was live TV coverage across the globe as a helicopter carrying the President and First Lady of the United States touched down on a football field in a former pit village. And as our Prime Minister and his wife walked across to greet them, the news flash read: "President Bush arriving at Trimdon Colliery."

An unforgettable moment. Unforgettable publicity for our region.

Yesterday's visit brought an end to a week which began with trepidation for Tony Blair.

Still involved in unpopular military action in Iraq, a visit by an unpopular President could have come at a better time.

However, the measured aspects of President Bush's keynote address on Wednesday set the tone for the visit.

As Air Force One took off from Teesside Airport yesterday, the President may not have won over those who chose to protest.

But his demeanour over the three days, particularly his relaxed performance in the Sedgefield constituency yesterday, ensured he had more friends when he left than when he arrived.

Full marks to Mr Blair for choosing to bring the President to his constituency when it would have been easier for him to join him at somewhere like Chequers.

The choice of venue was both astute and memorable.