FARMERS in the North-East have the chance to win a £29,000 tractor as part of a campaign to promote the high standards of British farming.

The Promise Campaign invites Assured Food Standards farmers to give personal guarantees about the quality of their farming practices. The promise judged to be the most persuasive by a panel, including NFU president Tim Bennett and Sir Don Curry, will win a new Massey Ferguson MF5445 Classic tractor.

The promises submitted will feature in promotional material for a national campaign being launched in October to revitalise the Little Red Tractor symbol.

Mr Bennett, said: "The emphasis of the campaign is to increase confidence in food produced to Little Red Tractor standards. We're using personal assurances from real Red Tractor Farmers and we will deliver the campaign with the line: 'Red Tractor Farmers deliver produce with a promise'."

David Sleath, UK sales director for Massey Ferguson, said: "We have a long-standing relationship with the NFU and are delighted to put our big red tractor behind this important stage in the Little Red Tractor's journey."

In the past Massey Ferguson and its sister company Agricredit have both supported Little Red Tractor initiatives since the launch in 2000.

AFS farmers will receive competition packs through the post, and entries must be returned by October 1 to the Little Red Tractor Promise Campaign, NFU, Agriculture House, Shaftsbury Avenue, London, WC2H 8HL. Eligible farmers who do not receive a pack are asked to contact 020 7331 7364.