NEWCASTLE Falcons rugby stars are promoting a new website designed to promote sexual health in the region.

With soaring rates of sexually-transmitted infections, there is growing concern that people in the North are not taking sexual health seriously enough.

The website, giving information and advice, has been launched thanks to an unusual collaboration between the rugby club, Newcastle Primary Care Trust, web developers TNL and communications company Robson Brown.

Yesterday, Falcons players officially "clicked" the website open at a launch at Gateshead Marriott Hotel.

The site aims to provide people with information about the genito-urinary medicine (Gum) clinic at Newcastle General Hospital, and sexual health and sexually transmitted infections, in a light-hearted and interactive way.

Dr Richard Pattman, of Newcastle Gum Clinic, said: "We are all really excited about this website and we hope young people across Newcastle and beyond find it useful, interesting and informative.

"Sexually transmitted infections should be taken seriously by everyone, as some conditions, such as chlamydia, can lead to infertility. However, most conditions can be diagnosed with simple tests and can be treated with antibiotics.

Stuart Grimes, of the Falcons, said: We think this website is a great way of finding out more about a potential awkward and embarrassing issue, in the privacy of your own home and in an easy to understand way."

You can visit the Newcastle Gum Clinic website at www.gumnewcastle.nhs.uk