A NEW customisable digital greetings card app has launched in the North East co-created by an “expert” in PR who has worked with Simon Cowell.

JiveBird argues that traditional cards are a thing of the past and want to change the way greeting cards are sent.

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The app allows people to record and customize their greeting cards with a voice message, photo or selfie card, and an optional eGift Voucher.

According to the new digital app, the first two JiveBird greetings are free and then cost 99p after that.

Co-founder of the app Paul Lynton, who is known for working with the likes of Simon Cowell and Sony, said: “Long-term, JiveBird may become the umbrella brand for other services from karaoke to supplying businesses for B2B as well as perhaps B2C and much more.

“You’ll just have to watch this space to see how far JiveBird flies.”

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Co-founder Dominic McGonigal said: “What we’ve got is known as a ‘smiler’ because that emotional moment and emotional connection when you open a card is a great moment and the trick with digital in greetings and gifts is to capture that moment and the way we’ve done it is actually with audio.”


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