THE bakery chain, Greggs has explained why one of its popular biscuit offerings was renamed after fans were left puzzled by the move.

On social media, the Newcastle-based bakery chain has received mild backlash after appearing to kill off the 'Spikey Mikey' name from one of its chocolate biscuits.

Fans, including the BBC's Look North weather presenter Jen Bartram, have been sharing their concern after the £1.10 item was renamed 'Star Biscuit.'

One customer posed the question to its social media team, while Ms Bartram lightheartedly demanded its "proper" name is returned.

Elsewhere, it had been suggested that the name had been changed by Greggs bosses due to political correctness.

But confirming the reason behind it, Greggs said that despite the recent surge in interest over its name, the biscuit was in fact changed two years ago.

It said that the product used to be named Spikey Mikey when the biscuit had a character's face on it, but as it evolved it no longer had this face and was renamed.

This had been down to a decision to "better" describe the product and that there was "nothing" behind the name change other than that.

Greggs this week revealed ambitious plans to double its turnover to around £2.4 billion in the next five years.

Read more: Millions more Steak Bakes as Greggs reveals £2.4 BILLION expansion

It said it is to accelerate plans to open new stores across the UK despite warning that it has been impacted by some disruption to staffing and the supply of ingredients.


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