A CAMPAIGN aimed at tackling the spate of deliberate fires on the coast has been launched by firefighters.

Durham’s east coast area has seen a sharp increase of incidents of arson over the past few years, with deliberate fires that damage people’s properties, as well as grass and rubbish fires.

The ‘Talk, Teach, Time’ County Durham and Darlington Fire and Rescue Service campaign will push arson reduction messages on their social media platforms in a bid to reduce the number of incidents, and to educate rather than punish those offenders.

The main aim is to raise the awareness of the importance of ‘Talk, Teach, Time.’

Talk, urges parents to ask if they know their children's whereabouts.

Teach, encourages parents to talk to their children about the dangers of deliberate fires.

Time stands for time for action.

Lee Aspery, arson reduction manager said: “Arson damages communities, damages property but, above all, it puts people’s lives at risk.”

“Our communities shouldn’t have to put up with that, which is why we are doing everything we can to deal with the problem and keep people safe.

“We would appeal to residents and businesses, that it’s time for action, and they can help prevent arson by ensuring waste is disposed of correctly and that wheelie bins are not left in public places longer than is necessary."

Anyone with information about deliberate fires can call FireStoppers anonymously on 0800 169 5558, or visit www.firestoppersreport.co.uk