AGE is just a number when it comes to the older generation on Instagram, at least it's a less important one than the four-figures they could be earning as influencers.
Pauline and Geoffrey Walker, who are both in their 60s, rose to fame when a video appealing for help after Mrs Walker's purse was stolen went viral.
The married couple made their Instagram account, @geoffreywalk, back in 2016 to stay in touch with family who had moved away.
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But today their videos on days out, recipes and everyday life are seen by 361,000 followers from around the world.
Research by a comparison site, which looked at followers and engagement, estimate the Leicestershire couple could potentially earn £1,108 per sponsored Instagram post.
Commenting on one video where Mrs Walker was having her hair cut, someone wrote: "Get all the pampering you can Pauline you so deserve it. Happy Friday To the sweetest couple."
Others just posted love heart emojis.
Helen Ruth Elam (@baddiewinkle) has the highest earning potential as a granfluencer on Instagram, according to report. The daring 92-year-old with 3.7 million followers could bank a £7,524 per sponsored Instagram post.
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