A NEW campaign to recognise carers has been launched by a care home company based in the North East and Yorkshire.

The We Care campaign and badge was launched by Wellburn Care on Thursday to coincide with clap for carers.

Wellburn Care has 14 care homes across the North East and Yorkshire, including Nightingale Hall in Richmond and Glenholme House in Sunderland.

The campaign involves selling badges with all profits going to The Care Workers' Charity (CWC), who aim to raise essential and urgent funds for people working within the care sector and towards Covid-19 relief.

The We Care badge is a symbol of appreciation for the hundreds and thousands of people working in the care sector nationwide.

The aim of the campaign is to let each and every person working in the care sector, know just how much they’re appreciated. Wellburn Care want people working in the care sector to wear the badge with pride and for those who don’t, to buy the badge as a way of showing their appreciation and support.

A bright, bold and symbolic badge has been created that is on sale now, to the general public for £2.50.

The badge design conveys three important messages with its graphic patterns.

Rachel Beckett, chairman, said: “The nations care sector needs some hope and faith right now and our carers really need to see and feel the love and appreciation we have for them all.

"So we did something positive and exciting two weeks ago, for them and for every single person working in the care sector across the country, who’ve been tirelessly and bravely putting themselves in harm’s way, day-in day-out, to protect our most vulnerable.

"We wanted something simple, bold and colourful, that encourages as many people to get involved as possible. The We Care badge and campaign is a symbol of hope - to say we appreciate you, and we’re in this together. To send the message - We Care.”

Ex-footballer, Alan Shearer has backed the campaign, giving away a signed badge.

Karolina Gerlish, Chief Executive from The CWC, said: “We’re delighted to be involved in this wonderful and positive campaign. For all those working in the care sector, this will be a breath of fresh air during such tremendously difficult times. Offering something symbolic, even something as simple as a badge, will send a clear message and show each and every one of those working in care, that we support them - that We Care.”