SIX in ten Britons have admitted they think bulk buying is unacceptable as supermarkets across the region continue to be left bare of essential household goods.

Across the North-East empty supermarket shelves have become a common occurence as people stockpile over fears they will have to self-isolate because of coronavirus.

Shoppers have previously been warned by supermarket bosses to 'be considerate' of each other especially as it becomes clear those vulnerable and elderly may be missing out on vital shopping.

However, new research published today reveals 61 percent of Britons believe bulk buying of personal hygiene products, non-perishable foods and toilet rolls is completely unacceptable.

Ipsos MORI, which has revealed the figures amidst the COVID-19 crisis, said 74 percent of those aged between 55-75 agreed it was unacceptable to bulk buy.

Meanwhile the study found those aged between 18 and 34 were less likely to be swayed against bulk buying essential goods from their local supermarket.

Analysing the figures Kelly Beaver, Managing Director at Public Affairs Ipsos MORI, said: “Despite the chaos seen in supermarkets over the past week or so, these results suggest that only a small proportion of the public are panic buying in bulk with a majority of Britons (57percent) saying they haven’t changed their weekly shopping habits at all.

"Perhaps surprisingly, it appears to be the young that are most likely to see bulk buying as acceptable, despite being at relatively low risk from the virus.”

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