Lucky pupils at Peases West Primary School are celebrating after winning a recent competition, run by Durham County Council, to create imaginative adverts for ‘Jobs of the Future’.

The ‘My Future is Durham’ campaign, which is encouraging children to see the region as a vibrant and exciting place to live and work in the future, challenged Years 4, 5 and 6 pupils to come up with innovative ideas about what jobs in the future might look like.

They had to consider what companies will need to offer to attract staff, and what skills people will need to do the job.

A judging panel from Durham County Council looked at all the brilliant entries and selected a shortlist of four of the best, which went to a public vote on The Northern echo website.

The votes were cast, and the entry for an ‘Immersive Experience Designer’, from Peases West, came out top of the class.

The fantastic prize, for twenty-five lucky students from the school, is to visit and enjoy a guided tour of the Hitachi factory in Newton Aycliffe - a centre of engineering excellence in County Durham, and home to LNER’s new Azuma train.

The competition followed an extensive campaign by ‘My Future is Durham’ in which three successful County Durham advocates created a video, called ‘Durham Born and Bred’, which was shown in schools.

The three advocates were seen championing the region and explaining why they choose to live and work here.

Judge, Cllr Olwyn Gunn, said: “The children taking part have put a lot of effort into researching the world of work, and that really shows in the quality of the entries, as well as the ingenuity of some jobs they have created. It is encouraging to see that our campaign has inspired local children about creating a thriving and prosperous career here in county Durham.”