THIS year’s Tour de Yorkshire boosted the county’s economy by £60million and was watched by a record-breaking audience.

The men’s and women’s races, which travelled across large swathes of North Yorkshire, were viewed across the globe by 28 million people - an increase of 124 per cent on last year’s 12.5 million viewers.

Both races were televised in their entirety and watched by TV viewers in 190 countries, with more live broadcasters - 13 - than ever before.

Meanwhile, the number of press articles mentioning the race also grew 12.9 per cent year-on-year.

Independent research released this week revealed the race boosted the county’s economy by £60 million as 1.96 million spectators lined the routes over the four days of action between May 2 and 5.

And the economic impact study - conducted by independent research company GRASP and compiled by Leeds Beckett University - found the overall income generated was £59,852,029.

The study also showed that 80 per cent of roadside spectators were from Yorkshire.

The Northern Echo:

Welcome to Yorkshire’s commercial director Peter Dodd said: “We’re really pleased with these numbers, especially the recording breaking TV viewing figures which are more than double last year. “There is no other event which showcases all four corners of the county to a worldwide audience on a scale like this.

“£60 million, although a drop on last year with challenging weather conditions proving a factor, still represents a massive boost to the Yorkshire economy and it’s clear from the increased press figures that interest in our races, both at home and abroad, has never been higher.

“Tour de France director Christian Prudhomme noted our Tours ‘had come of age’ this year and the crowds on the roadside were absolutely incredible once again, especially given the seriously challenging weather we experienced during three of the four days of action.

The Northern Echo:

Mr Dodd said that the event showcased Yorkshire as “ a world-class tourism destination” and also united communities along the routes.

He said: “The way communities come together to celebrate them every year is a joy to behold; it’s a real carnival atmosphere and highlights the pride people have in their county.

“And of course, the races are inspiring people from all walks of life to get active in an environmentally friendly way as well.”

The 2019 edition saw Chris Lawless become the first British winner of the men’s race while legendary cyclist Marianne Vos emerged triumphant in the Asda Tour de Yorkshire Women’s Race.