A TOURIST body is launching a new campaign aimed at getting people to “go wild” in County Durham.

The national campaign by Visit County Durham is aimed at showcasing the best of its rural attractions, activities and accommodation to drive more overnight stays.

It is being delivered in partnership with Durham Heritage Coast, Hamsterley Forest, Raby Estates and North Pennines Area of Outstanding National Beauty.

Michelle Gorman, managing director of Visit County Durham, said: “With each overnight stay contributing an extra £156 to the visitor economy compared to a day visit, our campaign aims to persuade visitors to stay longer and experience more of Durham’s great outdoors.

“With research suggesting visitors are seeking more experiential ways to take time out from their everyday lives, ‘This is wild, This is Durham’ showcases adventures including kayaking at the Durham heritage coast, discovering England’s largest waterfall High Force, dog walking across some of the county’s idyllic rural trails, mountain biking in Hamsterley Forest, and stargazing in the North Pennines Area of Outstanding Natural Beauty.”