AS the Bank Holiday sun shone down yesterday, crowds flocked to the popular seaside beside the quayside in Newcastle.

The initiative is now in its seventh year, and sees a sandy beach complete with deck chairs, palm tree and beach huts set up beside the River Tyne.

It is sponsored by Thomas Cook Airlines and also boasts a climbing wall for children, and a playground equipped with a slide.

Among those enjoying the sun yesterday was two-year-old Flora O’Neill, who certainly made the most of her ice cream.

For more information on the beach and the programme of events, see the website