THE power of patterns has inspired students at a lecture at Cleveland College of Art and Design (CCAD) in Hartlepool.

The talk was given by visual communications expert and guest lecturer at the university-level college, Liv Taylor.

Ms Taylor is head of research at Patternity, an international specialist organisation which investigates pattern research, design and experience.

During her talk she displayed images around the theme of patterns and their influence everyday life.

She also demonstrated how patterns can be used commercially and in narrative design to tell a story, with examples of work from diverse clients such as Clarks Shoes, Pretty Polly, Airbnb and the Imperial War Museum.

Ms Taylor said: “The students at were really able to relate to our philosophy, and it’s great to hear that what I shared will feed into some of the brilliant work being created. The campus and surrounding area has a real wealth of pattern inspiration; from the beautiful Victorian buildings to the rugged natural coastline.

Student Abigail McLean, 27 from Norton, said: “It really spoke to me and I loved it. This will have a massive impact on my work.”