THE Sage Gateshead, has appointed a conference and events sales manager in a bid to increase its commercial revenue. 

Experienced event sales manager Amy Smith has been recruited to the position and while The Sage Gateshead already receives a high number of incoming event enquiries, her remit is to deliver new leads and convert these into commercial bookings. 

Types of events already delivered by The Sage Gateshead include three political party conferences, Emirates launches and BT launch events, as well as hospitality events for many of the North East’s biggest names.

Anna Stacy, head of conference and events at The Sage Gateshead, said:

“Conferences and events are a key revenue driver for us and we have a very flexible space that can cater for all manner of businesses according to their needs. As such, it makes sense that we exploit this and use the profits to reinvest in the organisation and the communities we work within.

“Over the last 12-18 months we have extended the events team in response to customer demand and now it is fantastic to welcome Amy who will be proactively seeking new conference and events contracts. Amy brings additional energy and experience to a highly skilled team and it’s great to have her working with us at such a strategically important time.”

From Cumbria but now living in North Tyneside, Ms Smith previously worked in sales at Accent Magazines and before that was employed by Benchmark Communications in Newcastle. She started her career in events at Media 10 in London working on the Grand Designs Live event at London Excel and Birmingham NEC.