A NEW North Yorkshire retail brand is welcoming customers to its first fine wine shop in Knaresborough.

Reuben & Grey has opened its first shop in the Old Town Hall in Market Square and plans to quickly open a chain of wine shops and high-end delicatessens across the region.

Featuring hundreds of wines from around the world, including an extensive choice of natural and organic wines and English wines, as well as local beers, gins, rums and whiskies, Reuben & Grey is the brainchild of hospitality and wine specialist Luke Morland.

Knaresborough-born and bred, Morland is well-known locally having spent time front-of-house management at Goldsborough Hall and running the Bay Horse gastropub in the village for the last five years.

With his knowledge of fine dining, local sourcing and gastro pub management, he will be on hand to offer customers insight into the best wines to suit their tastes, their provenance and the best foods with which to pair them.

The business is also planning to open a complementary delicatessen in the next couple of months and is currently searching for suitable premises in Knaresborough, Harrogate and beyond.

The Reuben & Grey deli will provide a huge selection of luxury produce, including many sourced from local artisan suppliers.

Mr Morland said: “Over the last year, we’ve seen a real shift in the way people shop and eat.

"While the high street has suffered from the rise in online retail, consumers are also shopping more intelligently and wisely – they want to know the story behind what they buy.

"They are now concerned with picking items correctly and ensuring that they have been locally sourced, and we want to be a vehicle to enable them to do this."

Mr Morland said the plan is to make the Reuben & Grey name synonymous with the best of local, ethically-produced food and drink.

He explained: "We will be showcasing Yorkshire artisan suppliers both through our fine wine store and, later, through our gourmet deli, and we believe that there is real public support for an initiative like this where people can have a personal connection with produce while also supporting local businesses.

“With my background in the hospitality sector, I am also convinced that if we are able to give customers an amazing experience and outstanding service, they will keep coming back to us.

"We will be recruiting people with a real passion for what we do and training them so that they can share their knowledge and enthusiasm with our customers.”

Mr Morland said the business is fortunate that Yorkshire has become a centre of excellence for artisan food and gin producers.

Dating back to 1862, the store is in a Grade II listed building that has been refurbished to create a quirky, ground floor wine and spirits emporium.

Reuben & Grey has partnered with several Yorkshire-based wine merchants, all of whom deal direct with the winemakers to ensure provenance and quality.

The business is offering online ordering for collection or delivery via a three-wheeled Piaggio Ape classic van.