A MIDDLESBROUGH augmented reality (AR) firm has been chosen for an LNER programme to design the station of the future.

Skignz is working with LNER to explore how its technology, location-based AR, can enhance railway stations after after being selected as one of five companies for the LNER Future Labs Programme.

The news comes after a successful presentation to the train company in hope of being shortlisted to deliver a proof of concept in a 10-week programme.

The programme is believed to be the first fully virtual accelerator programme in the travel sector.

Skignz founder and chief executive Si Brown said: “We are very proud to have been selected from a very impressive international field of companies to this programme and thank Co:cubed and LNER for recognising the potential that precise location AR can play in the station of the future and how this links into travellers total journey.

"In addition with the effects of the current global pandemic, many, if not all, major brands have had to apply the brakes to their marketing and innovation strategies, so for LNER to be accelerating their approach to innovation is refreshing – especially as the new normal is proving to be a very different world than 2019 was.”

LNER said: "This programme is believed to be the first fully virtual accelerator programme in the travel sector. Certainly a first for the rail or train sector.

“The ever-changing landscape in station technology and services means LNER need to be forward-thinking in what the experience for passengers and their station employees could look like in the near future."

The programme is designed to look at disruptive models, consumer services and technologies that can be implemented within the station environment.