STEEL fabrication company SCH Services has become an official business partner of Middlesbrough Football Club.

It means that the company will see its branding broadcast to around 20,000 supporters throughout every Middlesbrough home game at the Riverside Stadium, reaching a potentially national audience.

Since beginning as Spennymoor Crane Hire in 1995, the business has diversified greatly, developing into offering on-site services and now emerging as a leading structural steel work contractor with its own fabrication facility and steel erection and installation teams.

Having enjoyed consistent growth over the past decade, SCH Site Services has now joined the Middlesbrough Business Club Partnership in order to celebrate its regional roots.

Contracts assistant Mathew Northgreaves explained how the company aim to utilise the football club's Business Partner Programme to help connect with more local people.

He said: “It’s enhanced our name. You have the LED boards, the Stadium TVs and Stat TV, there’s a little bit of SCH branding everywhere you look around the ground.

"People think that only big brands can become involved in football, but this shows that companies can still be part of their local club and show their support.

“We’ve got some of the team who are huge Boro fans and many of them have season tickets and do enjoy going to games.

"We’re continually branching ourselves out and this gives us exposure in front of the people at the stadium.

"All types of people go to the football and it only takes one person to see our boards and take notice and we could earn more work from it.”

The Business Partner Programme stems from an agreement between Eleven Sports Media and the football club, which sees local companies enjoy brand exposure throughout matchdays and beyond.

As part of the scheme, SCH Site Services are displayed on pitch and crowd-facing LED boards, as well as featuring on TV screens within the concourses.

In addition to matchday brand awareness, the business also sponsors StatTracker social media content that is shared to the football club’s official feeds.

Moreover, SCH are invited to exclusive partner events, which have included a guest appearance from Boro manager Jonathan Woodgate.