AN equestrian firm has secured exclusive rights to launch a new product in the UK, which it says will create a 'pooper-scooping revolution'.

JSW, based in Northallerton, North Yorkshire, is using bright colours to design and make a new range of show jumps, having previously specialised as a horsebox manufacturer.

This month, the firm is to launch the Dungbeetle into the UK marketplace, named after the beetles that feed on faeces, which bosses say are the "undisputed poo disposal champions of the world".

Addressing the issue of the longevity of plastic products, JSW managing director Emma Watkinson sees huge potential in the firm's latest offering.

"We are excited to be able to bring another strong product into the JSW stable – the moulding process used was key to me to ensure durability and reduce unnecessary plastic waste.”

"In terms of the performance The Dungbeetle has a specially designed slotted base – it’s like panning for gold. No more wasted bedding material or arena surface.

"From a manufacturing perspective it is the rotational moulding process which creates a material renowned for superior strength, durability, UV and frost tolerance and resistance to cracking – ensuring a long lifespan and years of hard service."

Back at the turn of the Millennium, the company began looking to expand their equestrian product range beyond horse transport construction and repair services.

At the time, plastic show jumps were not readily available in the North and although they were becoming steadily popular in the South, there were no comprehensive online retailers.

The firm's expansion into show jumps helped them survive through the tough period of the foot and mouth crisis which spread throughout North Yorkshire in 2001, as people needed jumps to keep their horses fit as many of the horse trials and local shows were cancelled.

They have since grown further to stock a wider range of equipment for yard and stable including mounting blocks, wheelbarrows, hay bars and their latest addition for electric fencing.

Ms Watkinson said previously: "We have always tried to push the boundaries in terms of providing the best equipment possible, whether this is introducing a new manufacturers of horse trailers to the market, or a new style of show jump.

"Bright colours and innovation have become our trademark and we receive enquiries from around the world, and above all it’s about our customers and providing them with the best level of choice."