THERE are many new businesses launched every year, but the ones that succeed are the ones that have that extra unique something.

Snug Aromatics was launched just under two years ago, from her home in Huddersfield, by Creative Director, Maureen Connor, who has spent more than 15 years as a qualified aromatherapist.

As a hobby, she’d enjoyed making scented candles for family and friends, whose encouraging words persuaded her to set up a business.

Maureen – or Mo – spends a lot of time working on her blends, with only the best making it into her products. She hand-makes every candle and sells them, along with reed diffusers and tea lights, through her website as well as in retail outlets and fairs.

There are many scented candles on the market, and Mo has tried lots of them, often finding the candles to be disappointing - experiencing black walls and ceilings, and where the scent was either overpowering or there was no scent at all.

Mo decided that she would only use a 100 per cent natural wax blend of soy and coconut, and only high-quality essential oils – not only for the aroma, but for the well-being benefits that they impart.

As she says: “My candles look good, smell good, and do you good.”

She offers a choice of five key scents, plus seasonal ones – her Christmas ones are Hearth and Together – with her most popular candle being Balance, a combination including pure lavender and geranium, that not only smells wonderful, but also helps with relaxation and anxiety.

But Mo’s unique selling point is her Snugglers Club, for people who love candles and who want to always have the subtle, background aromas of essential oils in their homes.

For a monthly subscription of only £20, all Snugglers receive a gorgeous, hand-made, 50-hour candle of their choice each month, or they can let Mo choose which ones to send. A single candle usually costs £25 plus delivery, but with the club, Snugglers are getting a discount as well as free delivery.

If you don’t need a candle one month, you can defer delivery and build up ‘credits’ so that you receive more at Christmas, or another special occasion.

Or you can have a candle delivered to someone else as a gift, with a hand-written card bearing your message, at no extra cost.

Snugglers also receive complimentary tea lights to try out when Mo is creating new blends, and are encouraged to feedback their opinions.

Mo also creates bespoke candles by request, for any occasion, and is currently supplying candles to two four-star hotels in Yorkshire and helping them to develop their own unique fragrances.  

  • You can catch Mo at the following Christmas Fairs: Country Living in Harrogate, November 29 to December 2; and Hepworth, Wakefield, November 23 to 25, and November 30 to December 2.
  • www.snugaromatics.com
  • Telephone: 07815 191950
  • Email: info@snugaromatics.com