HARTLEPOOL firm Utility Alliance will be the new front of shirt sponsor for Wales Rugby League for the upcoming European Championship and 2021 Rugby League World Cup qualifiers.

The UA logo will be on Wales’ new-look home and alternative kits, supplied by Errea and Buy Sports Kit PRO.

Ian Willis, head of PR and marketing at Utility Alliance, said: “Since setting up in 2015, we have created a number of sponsorship deals with various sporting organisations around the UK, but this is the first time we have teamed up at international level. To see our brand on the famous Welsh rugby jersey is particularly pleasing and we think the newly-designed shirt looks great.”

Wales Rugby League chief executive Chris Thair said: “It’s a company going places, so we’re very much looking forward to building our relationship with them.”