A LEADING North-East fashion retailer that has just been honoured with the Drapers Menswear Retailer of the Year 2018/19, has launched its newest store in Durham City.

Bringing a taste of Shoreditch - the coolest and most fashionable part of East London - to the North-East, Psyche has opened the doors to a luxury designer menswear store at 20-21 Silver Street, situated on the riverbank beside Framwellgate Bridge, and overlooked by the historic Durham Cathedral.

Established in the region for more than 36 years, the company’s reputation is based on cutting-edge design and innovation, and it has won numerous awards, including the much-coveted Drapers Fashion Awards on two separate occasions, FHM magazine’s Retailer of the Year, GQ Magazine’s Best Menswear Shop and runner up to Harrods in Department Store of the Year 2012.

It is now bringing its iconic style to the residents of Durham, featuring more than 200 of the most sought-after brands in men’s fashion - carefully sourced and hand-picked from across the globe - including C.P Company, KENZO, Paul Smith, Armani, Hugo Boss, Clarks Originals, Barbour and Paul Smith.

There are many more well-known names in store, plus a selection of emerging designers and, contemporary brands too, such as Albam, AMI, Oliver Spencer, Bleu de Paname, Universal Works and APC.

Durham Store Manager, Brian Echlin, said: "Psyche is thrilled to have opened in the centre of Durham city. We aim to bring contemporary and designer menswear to the people of Durham. We have just been voted as the Drapers Menswear Retailer of the Year 2018/19. Psyche Durham is the destination store for the modern male of the North East."

Durham’s high-end store is the company’s third designer retail business in the North East, with its flagship store in Middlesbrough boasting more than 40,000 square feet of top fashion, and a second boutique opened in Middlesbrough in 2015.

Always at the forefront of fashion for the most stylish gents in the North East, Psyche customers can expect to see something new and fresh on every visit. Whether looking for contemporary clothing to update your wardrobe, or something for a formal occasion, Psyche will always have what you are looking for.

Visit the new designer menswear store and share your thoughts on social media using #PsycheDurham