IT would be all too easy for Liverpool to sell Luis Suarez. With 23 goals in the Premier League this season and his five assists, he is one of the hottest attacking talents in football and his sale would bring in more than £40m.

Even now, a couple of days later, the mere thought of him sinking his teeth in to a fellow professional's arm still sounds ridiculous.

Who in the right mind would do such a thing? Children are taught not to stoop so low, so what do you say to a 26-year-old carrying out such a cowardly act?

On the field of play, during the course of 90 minutes, if the referee had spotted it, he would be sent off and forced to serve a lengthy suspension.

If the referee, like Kevin Friend on Sunday afternoon, failed to spot it then it is only fair the Football Association look at the incident retrospectively and take action accordingly, which they are.

If the Dutch FA saw fit to issue a seven-match ban to Suarez for a similar incident in November 2010 when he bit PSV Eindhoven's Otman Bakkal while wearing Ajax colours, then their counterparts at Wembley should take the hardline approach too.

There is no disguising the fact that Suarez should be banned. He deserves it. But to suggest it is time for him to be sold by Liverpool, banished from the Premier League, just does not sit right.

Football is a game of the people. It is a sport which has always brought players from all kinds of backgrounds together, so certain players have always - and will no doubt in future - occasionally shocked by plunging to fresh lows.

Was there a demand for Tottenham to sell Jermain Defoe when he bit Javier Mascherano back in 2006? Was the horror tackle from Roy Keane which ruined the career of Alf-Inge Haaland in 2001 worse than Suarez's bite? It's open to debate.

Further back, Manchester United did not show Eric Cantona the door when he launched himself kung-fu style into the crowd at Selhurst Park in 1995.

Or what if Lionel Messi had been sold by Barcelona when the world's best player spat all over the back of Duda's shirt during a Spanish league match with Malaga, in November 2008? What would Messi be doing now? Stacking shelves? I think not.

Spitting, biting, or breaking someone's leg? Aren't they all as bad as each other? Liverpool have fined Suarez and he has apologised for his moment of madness, which undeniably was the latest in a growing list of misdemeanours during a controversial career.

Now his club manager, Brendan Rodgers, the FA and everyone around him should attempt to help curb his volatile nature.

Liverpool were aware of his appetite for a bite when they signed him, so they are partly responsible for changing his ways now.