Jason Gillespie has vowed to turn Yorkshire into the entertainers in 2012.
The Tykes new first-team coach believes playing attractive cricket is the key to the county achieving promotion back to the first division of the LV=County Championship at the first time of asking.
Ahead of next Thursday's season opener against Kent at Headingley, the former Australian fast bowler commented: "We're hoping that Yorkshire can put on a show this season.
"We're really looking to entertain people and to get people coming in and saying 'we want to go and see Yorkshire play because they play an exciting brand of cricket'.
"That's something we're really installing in the players this pre-season. We're going to have some fun."
Appointed to the role in the winter coaching shake-up which followed last season's relegation in the four-day game, the 36-year-old was in bullish mood at the club's official media day ahead of the new campaign.
Yorkshire will begin the season as promotion favourites, with the county's new president Geoffrey Boycott announcing last week that it is essential the club's stay in the bottom tier only lasts for 12 months.
Gillespie takes a different approach. He added: "We're in the second division, that's where we are.
"We just have to play the best cricket we can to give ourselves a chance. I haven't set any goals with regard to winning trophies.
"Our focus is on what we can control. We believe that we've got the squad to do the job. If we're consistent in what we do then we're hoping the results will take care of themselves."
Meanwhile, the county have confirmed there are no plans to sign an overseas player at this time.