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ECB in talks on English league
A MULTI-MILLION pound
English version of the Indian
Premier League will move a
step closer today when Texan
billionaire Allen Stanford
holds talks with the England
and Wales Cricket Board.
Players' eyes have been
caught by the billions of
rupees on offer on the subcontinent
but a sibling
version - an English Premier
League - appears to be a
viable option.
That idea appears to be
favoured by IPL commissioner
Lalit Modi while Stanford is
meeting with the Lord's
hierarchy at his own request.
England is in a strong
position to host such an event
in June and July each year as
it is the only Test-playing
nation in season at that time
in the calendar.
But it would need to be
attractive to a global audience
and advertising market to
generate the kind of revenue
of the IPL.
That is where Modi and
primarily Stanford, who has
bankrolled Twenty20 cricket
in the Caribbean, come in.
Looking at all options is
pure commercial
commonsense,'' said
Professional Cricketers'
Association chief executive
Sean Morris.
There is no proof yet that
the global TV market is
strong enough to have a lot of
different leagues.
But it is genuinely
achievable to make it
attractive for everyone to play
in.
If we have got the right
format and scheduling that
will be an attractive product
to the wider TV audience and
that is where most of the
money will come from.
Half-a-billion pairs of
watching eyes is also
appealing to outside
investment.''
Current income from 20-over
cricket in this country, while
pleasing counties who previously
lived hand to mouth, is a drop
in the Indian Ocean compared to
what would be possible with
worldwide interest.
Suggestions that England will
adopt the same kind of citybased
franchises is highly premature
to Morris, however, who
while canvassing the first-class
counties for their views over the
past fortnight has been met with
overwhelming positivity.
The opportunity created by
the IPL for us in England is potentially
very significant,'' Morris
added. Both financially and
building a fanbase as well.
The big issue is scheduling
and how we do that to make it
work.
Research into commercial
options will dictate number of
teams etc as with the Twenty20
research which was carried out
by the ECB six years ago.
It is dangerous to provide the
so-called solution quickly without
the appropriate research.''
Other cricketing powers Australia
and South Africa may be
equally as keen to add to the
chain of centres for the 20-over
circus but too many tournaments
carries the potential of
cooking the golden goose.
We need to find how the players
can take advantage without
burning them out,'' added Morris,
of the English proposals. If
we are going to add more to the
cake, we have to make sure the
players can digest it in bite-sized
chunks.
For the players this would
offer the best of both worlds.
A lot of players have been
very keen to stress throughout
that playing for England is their
priority.''
Giles Clarke, the ECB chairman,
has outlined the strategy
for the tournament which could
function as the centrepiece of
the season from 2010 onwards.
We don't want a knee-jerk reaction
to the IPL, but we believe
that we can set up a robust, spectator-
friendly, economically sustainable
competition of our own
which will not cut across Test
and one-day cricket,'' he said.
Clarke will be part of the ECB
delegation destined for India at
the end of this week intent on
monitoring the IPL's early days.
* Former Australia opener
Justin Langer believes cricket's
administrators have a great
challenge'' ahead of them because
of the IPL
Langer himself chose to honour
his contract with Somerset
rather than join the IPL, but
said: Everyone needs to embrace
it. It's happening.
The fact is in a few days' time
it's kicking off. So everyone
needs to embrace it.
"In a perfect world, (in) every
single county game you have
your best players playing; IPL,
you have your best players playing
and, most importantly, (in)
international cricket the best
players have to be playing every
single game."
9:37am Tuesday 15th April 2008
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