FARMERS are being given a stylish new look – with the development of a unique new wool Tweed aimed just at them.

The colours of the Yorkshire Agricultural Society – green and gold – form the check in a soft new fabric which will be made up into men’s jackets and feature on the catwalk at the Great Yorkshire Show.

There will be a limited number produced, only 300, plus matching wool scarves as accessories for the truly fashion conscious.

Show director Charles Mills said: “I’m sure this will be a real winner - with our members, with show visitors and indeed anyone who loves Yorkshire and the countryside.

“Plans are underway to register this as the Great Yorkshire Tweed, though I should stress that our stewards at the show will still be wearing dark suits and bowler hats.”

The Tweed has been woven by Abraham Moon and Sons at Guiseley – a company which shares its founding year, 1837, with the society – and has England’s only remaining fully vertical woollen mill.

The company is also no stranger to fashion royalty and their customers include such illustrious names as Burberry, Dolce and Gabbana, Paul Smith and Ralph Lauren.

The original idea came out of discussions between the society and Keighley-based tailors Brook Taverner, whose men’s clothing has been an integral part of the popular Great Yorkshire fashion shows for many years.

The jacket will have a number of special features including the words “Yorkshire Born and Bred” woven under the collar, a white rose of Yorkshire lapel pin and the Society’s crest and white rose is included in the label.

“This really is the perfect combination – three Yorkshire organisations coming together to create a great idea,” said Mr Mills.

“There are so many similarities between the three, a commitment to quality, a passion for the innovative and a love of Yorkshire.”

The jackets will be ready to buy in June and will cost around £250 each, with a special discount for society members. The scarves are expected to cost about £20.

Dates for this year’s Great Yorkshire Show are July 12 to 14 when more than 130,000 visitors are expected through the gates.