A NEW campaign has been launched to promote cycling, car sharing, walking and public transport in and around the region’s tourism capital.

City of York Council’s i-Travel York video campaign features local actor Andrew Dunn, known for his roles in Coronation Street and Dinnerladies among others.

And it has been written by Bafta award-winning scriptwriter Jimmy Richards, who is also from the city.

A teaser trailer launches the first in a series of light-hearted videos which will be released throughout the year.

The first short video focuses on cycling in and around York and is timed to coincide with the inaugural Tour de Yorkshire, stage two of which will finish in York on May 2.

David Short, i-Travel York programme manager, said: “We know that even more residents than ever are reconsidering their travel options.

“In fact, feedback from our recent door-to-door exercise in the north of the city found that 24 per cent of participants overall said they are now using their car less and that the sole reason they reduced their car use and considered modes of transport was because of the i-Travel York programme.

“We also know from cycle counters across the city that cycle journeys have increased by 35 per cent between 2008 and 2014.”

To view the trailer visit itravelyork.info