A TOURIST attraction used a giant edible chocolate billboard to advertise its latest attraction – and found it was eaten within a day.

The York Dungeon launched its pop-up show, Death by Chocolate by promoting it with a 6ft by 7ft edible advertising board.

About 26kg of chocolate were used for the billboard, which amounted to 140,000 calories. The board was consumed by visitors, local businesses and staff within the space of a day, after its launch on Wednesday (March 25).

Manager Helen Douglas said: “People couldn’t believe their eyes when they spotted the billboard and couldn’t believe their luck when they were invited to get stuck in for free.

“It was a great success and we hope to see lots more visitors heading down to get involved with the scary fun at our Death by Chocolate show.”

The show involves a pop-up Victorian Sweet Shop and its enticing sickly owner will greet guests, who are warned to be on their guard and prepared for a darker twist. With jars of tempting sweets on offer, all is not as it seems.

The York Dungeon visitor attraction involves actors, special effects, stages and scenes in a truly walk-through experience.

For further information or to pre-book tickets online at a reduced price visit thedungeons.com/york/en/