PEOPLE are being urged to make sure they bin their rubbish as part of a long-term project to encourage pride in the Ryedale area.

The district council's "Don’t be a Waster – Reduce, Reuse, Respect" campaign is tackling issues such as fly-tipping, waste, dog fouling and recycling.

And this month the focus is falling on littering - described as "completely unacceptable" by Cllr Luke Ives, chair of the policy and resources committee.

“If we all take the time to make sure our rubbish goes where it should – in the bin, we can help make sure Ryedale is litter free. Just picking up a piece of rubbish makes a huge difference to our community," he said.

Ryedale is one of the most attractive areas in the country and we want everyone to make where they live, work and play somewhere they are proud of by helping to keep it litter free."

Local people and organisation's are also being urged to take part in Malton and Norton Tidy Group’s next litter pick and clean up event on March 4 between 10am and noon.