A PIONEERING ethical fashion brand is celebrating its tenth anniversary with the launch of a new collection.

Izzy Lane, based in Richmond, prides itself on “giving animals a voice in the fashion industry”, with founder Isobel Davies a keen animal rights campaigner.

The brand has received national and international press and was featured in two series of ITV’s The Dales.

Her collections have been exhibited at London Fashion Week and in Paris, Milan, Amsterdam and New York.

As Christmas approaches, Ms Davies believes it is the perfect opportunity to launch a new collection and mark her 10th year in business.

She said: “It’s a small capsule collection, pared back using the natural undyed greys from the sheep.

“I’m not aiming to achieve anything other than sell enough to buy in sheep winter feed – anything else is a bonus.”