BRITAIN'S highest pub is taking a starring role in yet another TV advert.

For the 17th century Tan Hill Inn, which sits high above the Yorkshire Dales, is providing the backdrop for Waitrose's latest festive ad.

It tells the perfectly credible tale of a group of villagers who find themselves snowed in.

The ad shows a blizzard hitting as they gather for a Christmas morning drink – forcing them to rally together to unexpectedly share lunch.

The scenario is not too far-fetched as many dozens of drinkers have been caught out by snow down the years. In both 2010 and 2013 guests and staff were left marooned by deep drifts for five days.

The pub – which at 1,732 feet is on one of the Pennine Way high points, close to the borders of County Durham and Cumbria – was previously best known for the 1985 advert for double glazing company Everest.

It featured the late TV personality Ted Moult and his memorable dropping of a feather to test for draughts.

Everest returned in 2008 for an updated advert, this time starring ITV sports presenter Craig Doyle.

The 90 second Waitrose advert, filmed in black and white, is created by adam&eveDDB and "aims to reconnect people with the emotions of Christmas".

Author Anne Fine, who lives in nearby Barnard Castle, County Durham, and who wrote Madame Doubtfire, the story that inspired the film Mrs Doubtfire, has written a children's book to accompany the ad called Let It Snow, a tale about two animal families who become unlikely companions over a festive meal.

For every book sold in Waitrose, a donation of 50p will be made to The Trussell Trust charity, which runs a network of more than 400 food banks.

Waitrose customer director Martin George said: "Food plays an essential role in bringing people together.

"As our ad depicts, eating together is a way to share not just food but friendship and community spirit."

The ad screens for the first time tonight (Sunday, November 12) during X Factor on ITV1 and on waitrose.com.