CYCLING stars will be riding for more than just glory when they take part in this year's Tour de Yorkshire.

The Black Sheep Brewery has been unveiled as the official brewery of the 2018 event - and is celebrating by giving the world’s best riders a chance to win their height in beer.

The fourth and final stage of this year’s race, on May 6, passes through Masham - where the brewery is based and where it is hosting a "Black Sheep Straight" where fans can gather to watch the action in person.

The Straight will be located on Thorpe Road and the first rider to pass that point will be rewarded with their height in crates of Black Sheep Ale.

Welcome to Yorkshire Chief Executive Sir Gary Verity said: “I’m sure this prize will be of great interest to the riders and we can expect to see some hotly contested racing in Masham.”

The brewery's marketing director Jo Theakston said: “Cycling has really come on in Yorkshire since hosting the Grand Depart of the Tour de Franjce in 2014, and we’re looking forward to being part of another momentous occasion in the region.

“There will be plenty of hype in Masham as cycling’s biggest names pass through the town, with one lucky rider set to enjoy a true taste of Yorkshire as they pass through the Black Sheep Straight.”

*The brewery is also offering one fan the opportunity to take part in the celebratory Maserati Tour de Yorkshire Ride ahead of the final stage. It will host a photo social media competition where one entrant will be chosen at random to take part in the ride. For details visit facebook.com/BlackSheepBrewery