A NORTH-EAST police force has launched a national first campaign targeting drunken pedestrians.

Durham Police are warning revellers tempted to walk home after a pre-Christmas night out not to end up a “dead drunk”.

Police figures suggest 63 people across County Durham and Darlington were injured in road accidents while under the influence of alcohol between 2011 and 2013 – and eight died.

Today (Friday, December 12), the emergency services mocked up a fatal accident in Durham Market Place, in the hope the shock tactics would drive home their message.

Chief Inspector Alison Jackson said: “Over the festive period many people will be going out on the town and having perhaps one drink too many.

“But by taking a few simple precautions, such as pre-planning their journey home by arranging a lift or booking a taxi, they can greatly cut down the risk to themselves on the way home.”

She urged people to consider getting a taxi home rather than walking but, if they must walk, to wear high-vis clothing, avoid roads and pay attention to traffic rather than, for example, a mobile phone.

The campaign is thought to be the first in the country to target drunk pedestrians, rather than drivers.

It is being funded through the Community Safety Fund of Police and Crime Commissioner Ron Hogg.

Mr Hogg said: “The festive season can be a great opportunity to relax, have fun and enjoy time with family and friends.

“However, I urge people to be aware of their alcohol limits and look out for each other and ensure they make plans to get home safely.”

Under the campaign, police will be out in town and city centres talking to people late at night; beer mats, buses, wallets and keyrings will carry safety messages; and “magic” stickers revealing the Dead Drunk logo when heated will be attached to urinals.

Taxi drivers, bouncers and street pastors are also being encouraged to get involved.

Follow the campaign on Twitter via #deaddrunk

Meanwhile, Northumbria Police is warning motorists about the risks of driving the morning after a boozy night out.