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Entrant: Passion for food drives business on
After years dreaming, Nicole
Race, 33, from Darlington, took
the plunge last year and created
gourmet food venture New
Tastes. Mother-of-two Mrs Race,
who has entered the If We Can,
You Can challenge, tells her story
"IN my early 20s I attended a management
training week. One of the
main features of this week, which 12
years later I would still describe as
my defining moment, was a session
on goal setting and motivation.
"I genuinely get goose-bumps
when I think about the session. I
knew that I needed this in my life
and have been passionate about self
development and goal setting since.
"I established my business, New
Tastes, in December last year. Based
in Darlington, I source and sell unusual
gourmet foods. Products are
sourced from around the world, this
country and many are locally produced.
They are high-quality, many
are organic and most are additive free.
"It is my passion for food that has
driven me forward.
"I have always wanted to work in
the food industry, but knew that I
wouldn't be able to work for somebody
else.
"I felt that I needed to be able to
express myself and to see my ideas
evolve and become a reality. The
main hurdle I faced was not what to
do, but how to do it. My original
dream involved a delicatessen cafe,
but I have young children and I
wanted to avoid feeling torn between
children and the business.
"I needed to ensure that I had
maximum flexibility.
"I have received encouragement
and advice from my family and
friends, particularly my husband,
Neil, who is the brains behind the
financial side of the business. Some
of the best advice I have received has
been from other business people."
3:42pm Tuesday 15th April 2008
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