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Case Study: Tarek Nseir
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| BUSINESS ACHIEVER: Tarek Nseir, who has achieved so much by the age of 26 |
Tarek Nseir established digital agency Th_nk while at university, transforming it into one of the fastestgrowing
businesses of its type in the UK. Deputy Business Editor Deborah Johnson discovers the
award-winning entrepreneur's motivation for success and why he is encouraging others to follow his lead
FOR Tarek Nseir, the
desire to be an
entrepreneur started
at an early age. "I
started my first
business, if you can call it that,
when I was still at school, fixing
PCs. I really enjoyed it, but I
think what I loved most, was
the fact I was earning my own
money. That was the big
attraction," he said.
And from that start as a 16-
year-old student, ten years later,
Mr Nseir is now head of multimillion
pound technology
business Th_nk, which he set
up while at university.
Employing more than 60
people, the business has just
opened an office in London to
add to its central Newcastle
base, and is predicted to have a
£10m turnover by 2010.
The business has won a
number of awards. Most
recently it won North-East
Digital Agency of the Year and
has been named the fastestgrowing
firm in the UK media
sector at the Deloitte Technology
Fast 500. Mr Nseir, 26, has been
recognised for his achievements
by being named Young
Entrepreneur of the Year by the
Entrepreneurs' Forum.
"The work I did as a teenager
really whet my appetite - from
then on I knew I wanted to be in
business. That was what I
wanted to do more than
anything else. I loved being
employed by myself," he said.
Becoming an entrepreneur
was one of two possible careers
Mr Nseir had in mind when he
was growing up - the other was
the Armed Forces.
"When I was at school, there
were two things I wanted to do -
either join the air force or set up
my own business," he said.
"Unfortunately, my eyesight
deteriorated so I wouldn't be
able to fly a plane, so that ruled
out the air force.
"My mum and dad were both
entrepreneurs - mum had a
private security firm and dad
was a restaurateur - so I spent a
lot of time in a business
environment.
"But what I think really made
me want to set up my own
business was from earning
pocket money fixing PCs. I
think that was probably the real
catalyst."
After putting his PC fixing
sideline on hold and leaving his
Surrey home to study
Information Systems at
Newcastle University, Mr Nseir
soon got bored.
"After my first year there, I
realised it wasn't really what I
wanted to do. There was
nothing wrong with the
university, or the course, or the
people, or anything like that, it
just wasn't exactly what I
wanted to do," he said.
"I think it was all inspired by
the work I was doing before, and
the money I had coming in, my
own money that I'd earned."
So Mr Nseir, along with a
fellow student, decided to set up
Revelation Design, which was
based in their university
accommodation. Within a short
time, they were employing four
people.
"We were doing relatively
well, and decided to take the
step from being a student
business into being a proper
business. Although the
essential part of the business
was the same, we decided to rebrand
and move offices."
From that moment, Th_nk
was born. "The way it's written
is very deliberate - we really
wanted to make people think
about why it was like that, and
therefore think about Th_nk
the business" It has quickly
become one of the North-East's
most dynamic and thriving
businesses.
With a client base that
includes the BBC, the Learning
and Skills Council and the NHS,
Th_nk has opened a London
office to deal with its increasing
portfolio of national clients.
"There are quite a lot of our
clients based in London, so it
seemed the fairly obvious next
stage, instead of us continuing
to travel up and down from
Newcastle," said Mr Nseir.
"It's a big step for the
business, but one we are
hopeful will really add to what
we've already created."
After his level of success, Mr
Nseir is supporting a campaign
launched by The Northern
Echo and the Entrepreneur's
Forum - If We Can, You Can -
which was launched to help and
encourage people to become
entrepreneurs.
Indeed, Th_nk has been given
the contract to design the
campaign website.
Mr Nseir said: "I want to
show that starting a business is
something you really can do.
Too often it is said that you
shouldn't go into things like
that without having security,
but I disagree with that.
"When you are young and
coming out of university, you
have very little responsibility,
no dependents, so the risks of
starting out on your own are
naturally less great."
But he said starting a
business was not something
everyone could do.
"I do think you have to have a
particular type of character.
There are good times and bad
times in business, of course a
lot of risks involved, but if you
go into it with your eyes open,
that is an important start," said
Mr Nseir.
"I do strongly believe that
things like age or education
shouldn't matter."
Mr Nseir speaks as one of the
region's most promising young
businessmen, who has refused
to let age be an obstacle.
He is also well-placed to act as
an advocate for the North-East's
thriving business climate. "I
live here now, and think this is
an amazing place, particularly
after spending time in London,"
he said.
"And in terms of starting a
business, I couldn't think of
anywhere better. There are so
many people offering help,
financial help and practical
advice, that it can give anyone
the best possible chance of
success when starting.
"It's quite a small, but such a
welcoming, community, that
anyone can get involved in."
12:43pm Tuesday 18th March 2008
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