Calls for Goverment to adopt Australian plain cigarette packet design

The Northern Echo: Future design?: Plain pack Future design?: Plain pack

CIGARETTES are being made too appealing to children with the health hazards hidden by glitz and glamour, a leading heart charity has claimed.

The British Heart Foundation is calling for stricter controls on the design of cigarette packets after a survey found that 79 per cent of young people in the North-East said they would be less inclined to buy them if they were in plainer packs.

The charity, which aims to prevent people dying from heart disease, surveyed more than 100 youngsters aged between 12 and 25 in the region.

About 85 per cent thought that plain packs were less attractive than branded packs, which the charity claims shows how plain packaging could make a significant difference in deterring young smokers.

Just over 13 per cent believed one branded cigarette pack was less harmful than another based on the packet design alone, although their toxin levels were the same.

The survey comes as the Government is launching a consultation on whether the UK should follow Australia’s example and adopt plain packaging for tobacco products.

Betty McBride, director of policy and communications at the British Heart Foundation, said: “As informed adults, we know that smoking is a deadly addiction that kills half of all smokers, but young people are not always fully aware of the risks, and the power of branding holds more sway.

“Tobacco advertising is rightly banned in the UK, yet glitzy packaging clearly still advertises tobacco on the cigarette box.

“It’s an absurd loophole the tobacco industry takes full advantage of to lure in new young smokers.

“We must close it if we really want to protect younger generations from taking up this fatal habit.”

About 200,000 children and young people in England start smoking each year, and more than two-thirds of the UK’s existing ten million smokers started before they turned 18.

Ailsa Rutter, director of Fresh, a North-East based group opposed to smoking, said: “Branded packaging is one of the tobacco industry’s leading promotional tools, recruiting children and young people to a lifetime of addiction.

“The majority of North-East smokers start about 15 years-old.

“Glamorous packaging helps to attract new customers – if it didn’t the tobacco industry wouldn’t spend millions of pounds developing new designs.”

But Simon Clark, director of Forest, a lobbying group that opposes smoking bans, said there is no evidence to suggest a change would make a difference, and claimed it was misleading to call the packaging plain.

He said: “This is all part of the denormalisation of smoking, which is a legal activity. What’s being proposed are not plain packages at all but rather grotesque images that are being rammed down our throats."

Comments (9)

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12:44pm Thu 29 Dec 11

turbobox says...

what next ?. all booze to be kept behind a security screen ? give the old masons handshake before your allowed in ?
what next ?. all booze to be kept behind a security screen ? give the old masons handshake before your allowed in ? turbobox
  • Score: 0

12:52pm Thu 29 Dec 11

Mackam says...

There is enough information out there in the public domain about the harm that smoking can do. At what point do you pass the responsibly over to the individual about what they "choose" to do. It's exactly the same as drug/heroin addicts, again, there is more than enough info out there and the warnings about what can/will happen. If they then "choose" to take the drugs, then they should deal with the concequences!! Stop nannying us!
There is enough information out there in the public domain about the harm that smoking can do. At what point do you pass the responsibly over to the individual about what they "choose" to do. It's exactly the same as drug/heroin addicts, again, there is more than enough info out there and the warnings about what can/will happen. If they then "choose" to take the drugs, then they should deal with the concequences!! Stop nannying us! Mackam
  • Score: 0

12:53pm Thu 29 Dec 11

Mackam says...

There is enough information out there in the public domain about the harm that smoking can do. At what point do you pass the responsibly over to the individual about what they "choose" to do. It's exactly the same as drug/heroin addicts, again, there is more than enough info out there and the warnings about what can/will happen. If they then "choose" to take the drugs, then they should deal with the concequences!! Stop nannying us!
There is enough information out there in the public domain about the harm that smoking can do. At what point do you pass the responsibly over to the individual about what they "choose" to do. It's exactly the same as drug/heroin addicts, again, there is more than enough info out there and the warnings about what can/will happen. If they then "choose" to take the drugs, then they should deal with the concequences!! Stop nannying us! Mackam
  • Score: 0

1:50pm Thu 29 Dec 11

Vem says...

There is no glitz and glamour on the front of a packet of Regal or Lambert and Scutlers! It's ridiculous to think so.

There is no advertising now that promotes smoking as glamorous in any way.

Totally unlike alcohol which has pretty girls, best mates, advertising on football strips worn by children!

Can we have some balance please?!!!!!
There is no glitz and glamour on the front of a packet of Regal or Lambert and Scutlers! It's ridiculous to think so. There is no advertising now that promotes smoking as glamorous in any way. Totally unlike alcohol which has pretty girls, best mates, advertising on football strips worn by children! Can we have some balance please?!!!!! Vem
  • Score: 0

2:19pm Thu 29 Dec 11

Old Bogeyes says...

This country is getting dafter by the day. SMOKING IS GOOD FOR YOU.
This country is getting dafter by the day. SMOKING IS GOOD FOR YOU. Old Bogeyes
  • Score: 0

5:16pm Thu 29 Dec 11

chas says...

The BHF fund ASH. ASH admit that results of survey depend on how the questions were asked.
The BHF fund ASH. ASH admit that results of survey depend on how the questions were asked. chas
  • Score: 0

5:49pm Thu 29 Dec 11

Jonn says...

What a load of bull. The survey only questioned just over 100 people, not worthy of any merit nor justification for a news article!
I've been smoking 20 years and the last words on my list for describing a packet of fags would be 'glitzy' or 'glamorous'. They just make it up as they go along.
These do gooders have already destroyed the British pub trade overnight.
Go and stick your nose elsewhere.
What a load of bull. The survey only questioned just over 100 people, not worthy of any merit nor justification for a news article! I've been smoking 20 years and the last words on my list for describing a packet of fags would be 'glitzy' or 'glamorous'. They just make it up as they go along. These do gooders have already destroyed the British pub trade overnight. Go and stick your nose elsewhere. Jonn
  • Score: 0

6:50pm Thu 29 Dec 11

Old Bogeyes says...

Jonn wrote:
What a load of bull. The survey only questioned just over 100 people, not worthy of any merit nor justification for a news article! I've been smoking 20 years and the last words on my list for describing a packet of fags would be 'glitzy' or 'glamorous'. They just make it up as they go along. These do gooders have already destroyed the British pub trade overnight. Go and stick your nose elsewhere.
Aye,,,ill agree with ya there,jonnboy.
[quote][p][bold]Jonn[/bold] wrote: What a load of bull. The survey only questioned just over 100 people, not worthy of any merit nor justification for a news article! I've been smoking 20 years and the last words on my list for describing a packet of fags would be 'glitzy' or 'glamorous'. They just make it up as they go along. These do gooders have already destroyed the British pub trade overnight. Go and stick your nose elsewhere.[/p][/quote]Aye,,,ill agree with ya there,jonnboy. Old Bogeyes
  • Score: 0

2:44pm Fri 30 Dec 11

paula46 says...

The economies of the world are in trouble,wars and unrest all over the world and this makes the news.How on earth can the views of a whopping 100 people be repesentative of the region?
The economies of the world are in trouble,wars and unrest all over the world and this makes the news.How on earth can the views of a whopping 100 people be repesentative of the region? paula46
  • Score: 0

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