NEARLY a thousand limbs have been amputated in the North-East in the last three years because of diabetes, yet a new survey shows that most people are unaware of the risk of complications.

A new poll has shown that fewer than half of people surveyed are aware that diabetes can cause serious complications such as amputations, despite the fact that there have been 993 diabetes-related amputations in the North-East in the last three years.

The nationwide survey commissioned by Diabetes UK, suggests that just 43 per cent of people are aware that diabetes can cause foot ulcers or amputations.

The charity is concerned that awareness is so low, with the survey also showing that less than half of people understand that the condition can cause blindness (47 per cent) or early death (45 per cent).

Diabetes UK has launched the findings to mark the start of a hard-hitting regional advertising campaign in the North-East and Yorkshire.

The aim of the campaign, which is being funded by Diabetes UK’s National Charity Partnership with Tesco, is to raise awareness of the potential impact of Type 2 diabetes.

Up to 80 per cent of Type 2 cases could be prevented or delayed through lifestyle changes, but the charity is concerned that people in the North-East may not understand why it is so important to do what people can to help prevent it.

Pete Shorrick, regional manager of Diabetes UK, said: “It is vital that we raise awareness of the potential consequences of Type 2 diabetes, so that people understand that if they are carrying extra weight then it is really important that they take steps to lose it.”

Adverts will appear across the North-East and on television. Text GUIDE to 70707 to receive a free guide to diabetes and a pedometer or visit diabetes.org.uk