DURHAM Tees Valley aiport has launched a major marketing push to win more passengers.

With backing from KLM Royal Dutch Airlines the aiport is highlighting the global destinations than can be reached via the three-times-a-day service to Amsterdam.

The campaign is one of the first initiatives since the announcement in February that Peel Investments, a wholly-owned subsidiary of the Peel Group, acquired the majority shareholding in the airport which safeguarded the airport.

Announcing the launch of the marketing campaign today, the airport’s recently appointed Chairman Robert Hough, said: “We always knew there was tremendous local pride in the airport and since February we have built on that, establishing close links with many different partners and interests, including our local authorities and Tees Valley Unlimited.

“We all recognise that one of our most important assets is the long-standing commitment of KLM to Durham Tees Valley and the importance of their service to the area’s economy.

“That is why, as one of our first priorities, we have worked with the airline to develop a joint marketing campaign aimed at highlighting that, wherever you want to be in the world—whether for business or leisure—you can get there with KLM from Durham Tees Valley.”