SPORTS Direct's new Darlington store is taking shape.
Workmen added the name to the outside of the former TK Maxx building on Crown Street today.
Sports Direct and USC will merge under one roof when the store opens later this month.
Store owners are promising to “create a better, more improved shopping experience” for customers looking for sportswear, fashion, footwear and sports equipment.
It will stock brands including Calvin Klein, Emporio Armani, Converse, Nike, Adidas and Lonsdale.
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