A CAMPAIGN to keep visitors to the region’s beaches safe this summer has been launched by the HM Coastguard and RNLI.

The two life-saving groups are urging swimmers to check tide times and be aware of the dangers of the coastline running along the length of the North-East.

HM Coastguard and the RNLI have carried out a training exercise together on Saltburn beach to officially launch the campaign to prevent swimmers from finding themselves in trouble in the water.

Helen Williams, Wearside and North Yorkshire’s RNLI area lifesaving manager, said: “There are around 165 accidental drownings around the UK each year.

“As we head to the summer holidays we want to remind people to stay safe when they visit the North Yorkshire coast.

“The beach is a great place to visit and relax during your time off but we urge people to be aware of the dangers.”

The campaign is particularly targeting families and youngsters visiting beaches during the summer holidays.

Ms Williams added: “Our advice is to always swim at a lifeguarded beach and swim between the red and yellow flags.

“If you see someone in difficulty raise the alarm by alerting a nearby lifeguard or calling 999 and asking for the coastguard.

“If you find yourself in trouble – float. Remember to respect the water.”