NEWSQUEST Media Group, publisher of The Northern Echo and its sister titles, has been shortlisted alongside the Economist and Financial Times for one of the key awards at the 2016 Online Media Awards.
The nomination in the Best Use of Data for Commercial Gain category is for Newsquest’s range of category-specific display advertising products that have significantly improved the accessibility and performance of the company’s online display campaigns for its 50,000+ local SME advertisers.
Newsquest Digital Director Mark Smith said: “Our Ad Product development team have put a lot of time, thought and effort into what they’ve produced for our local sales team so it’s particularly gratifying to be recognized on a shortlist of 3 alongside major global brands like The Economist and the FT”.
Newsquest’s Digital Display Director, Simon Sarahs, said “Becoming a more client-centric organisation has been critical to our success. By putting our clients’ needs at the heart of everything we do we’ve been able to develop a credible digital product proposition for our local advertisers – ensuring their ads are being served to the right people, at the right time, and in the right environment.”
Having already won Most Innovative Digital Publisher of the Year at the Drum’s Digital Trading Awards in May, the shortlisting reflects the continued effort to drive digital innovation throughout the Newsquest business.
David McMurtrie, Google’s Head of Publishers, UK and Ireland, said: “Newsquest’s use of Google products from both a technical and strategic perspective has seen them drive revenue and efficiency across their portfolio.”
The new suite of products was developed by Newsquest’s central digital display team who created highly targeted advertising packages for specific client categories which were then rolled out across the group. This simplified the sales process for Newsquest’s 800+ sales execs and improved campaign performance for advertisers while simultaneously improving yields, average campaign values and sales volume for Newsquest.
The winners will be announced at the Drum’s Online Media Awards on June 7 in London.
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