A UNIQUE North-East business which reunites people with lost valuable and sentimental items is attracting headlines around the world.

Lostbox is making an innovative use of social media to provide a lost and found service which returns items to their original owners.

The business, based at Aycliffe Business Park in County Durham, was founded by Clare Owen in 2012 after she discovered an engraved wedding ring at Sunderland’s Stadium of Light and decided to track down its owner.

The huge online search across 115 countries inspired Clare to leave her job as a recruitment consultant and set up Lostbox to help more people track down treasured possessions.

Since then, her efforts in reuniting people with items ranging from pets to war medals to teddy bears have been picked up by media outlets around the world.

Many of the appeals have attracted hundreds of thousands of likes and shares on social media.

The business has also received plaudits from high profile entrepreneurs including Theo Paphitis of Dragons’ Den, who made Lostbox one of the winners of his Small Business Saturday competition, and Ann Summers founder Jacqueline Gold, who has provided Clare with mentoring.

Lostbox also secured £100,000 worth of business support after winning Aycliffe Business Park’s Achieve Your Dream competition

In addition, earlier this year, Clare was able to track down the French owner of the original wedding ring and return it to him.

As her business expanded, Clare turned to DigitalCity, based at Teesside University, for help on maximising the company’s web presence.

The DigitalCity team were able to provide advice and support and put her in contact with Thrive Marketing, based in Newton Aycliffe.

Thrive has worked with Clare to produce a marketing plan and redesign her website and improve Lostbox’s Google rankings.

Clare said: “It’s been an amazingly busy few years. It’s our aim to be a one-stop-shop for all lost and found and we’re well on our way to achieving that."

Lostbox is now working on a mobile app and exploring extra ways to make the business profitable.

These include targeted advertising, a premium service for users and also working with police forces to provide their lost and found services.

Michael Ryding, the director of DigitalCity, said: “Clare has hit upon a truly innovative idea for a business which has really captured the public consciousness.”