A DURHAM student has won a national business competition.

Shaun Campbell, a business student at New College Durham, won Marks and Spencer’s Big (Business Involvement Group) Idea contest to promote the retail giant’s website.

The 18-year-old from Newton Hall, Durham, who works part-time for M&S, said: “My idea involved using store employees to promote m&s.com to customers with iPads, producing an online discount code for customers who made a purchase in-store, an in-store m&s.com awareness week and incentives for customers recommending the website to their friends.

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“I was so pleased to win.”

Mr Campbell beat off competition from 2,200 other entrants and won an iPad mini and a visit to M&S’ London head office.

He hopes to study business management at university.