A LEADING consumer psychologist flew in to speak to college students.

Herman Konings, a respected trend watcher and owner of research firm Pocket Marketing, addressed students on New College Durham’s business, IT, health and social care and childcare courses.

Mr Konings, from Antwerp, flew in specially from Belgium for the session.

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Applied business computing student Rebecca Shepherd, 18, said: “I loved the talk. I could have listened to him for hours. He broadens your mind.”

Curriculum manager Veronica Stewart said: “My students were genuinely inspired and have opened their minds to a wider world with limitless possibilities in technology and innovation.”