COLD callers are to be cold shouldered by residents as part of a new initiaitive.

Streets in north Durham towns are to be designated Cold Caller Awareness Zones to warn off dodgy and aggressive doorstep salesmen, thieves and conmen.

Residents are getting door stickers and lamppost warning signs as part of the initiative backed by Durham County Council’s trading standards team and Durham Constabulary.

Ouston, near Chester-le-Street, already has zones and is getting two more next Friday (November 15) in Byron Close and Millbanke Close.

Zones will also be launchedat Fellside, Delves Lane, Consett, on Thursday November 21, and at East Clere, Langley Park, on Friday November 29.

Bruce Howlett, who championed the Ouston zones, said: “Since establishing our latest zone, I can honestly say the results have exceeded my expectations.

“The estate where we live was built in the mid-sixties and many of the original residents still remain.

“As you can imagine, many of us are getting a bit long in the tooth and can become vulnerable to rogue traders.

“The purpose of the no cold calling zones is to discourage these people and I feel this objective is being achieved.

“The scheme has been well received by the residents and the reduction in cold callers has helped make them feel more secure in their homes.

“The welcome pack has a great deal of helpful information that empowers the residents in handling unwelcome visitors.

“It is my intention, with the help of Trading Standards, to expand the zones within my area and I would recommend that others make full use of the scheme.”

Joanne Waller, the council’s head of environment, health and consumer protection, added: “Residents need to be on guard against bogus callers and aggressive salesmen who won’t take no for an answer.

“These schemes help reassure householders and send out a clear message that cold callers are not welcome.

“We are keen to help residents take control of dealing with unwanted callers at the door. Where traders are found to be breaking the law, this will be taken up with them.”

For information on Cold Caller Awareness Zones call trading standards on 03000-261016