Sweet treats for shoppers as retro shop opens

The Northern Echo: Owner Sanae Aljabory with some of her staff and volunteers from left Sammy Gray, Nathan Pickles, Peter Vickers, Liam Gray 5, Martyn Gray and Laura Knight. Owner Sanae Aljabory with some of her staff and volunteers from left Sammy Gray, Nathan Pickles, Peter Vickers, Liam Gray 5, Martyn Gray and Laura Knight.

A NEW addition to a North-East town centre made life sweeter for shoppers yesterday (Saturday September 28).

Sugar and spice and all things nice were on offer at the opening of The Retro Sweet Shop in Darlington.

Crowds packed the colourful new premises to sample the wares of enterprising local businesswoman Sannae Aljabory who offers a wide range of traditional and American sweets.

Ms Aljabory, 24, started selling the sweets from a market stall in April and has since seen her enterprise go from strength to strength – with an initial outlay of £170 transformed into a roaring trade that sees her placing weekly orders of more than £3,000 in order to meet demand.

She said: “These sweets went out of fashion and you couldn’t get them any more but now everyone wants them.

“Our best-sellers are things like Lucky Charms and our Jellybelly range.”

The move to the centre from a more remote location in the town is just one of a number of ways in which Ms Aljabory has worked to boost her business.

She offers an online delivery service via just-eat.co.uk that sees her deliver sweets to hundreds of homes each week and has also set up a Christmas savings club for her customers.

A festive delivery service will also see children across the area treated to a visit from Santa bearing lots of sweet treats.

The shop, on Priestgate, is open Monday to Saturday between 9.30am and 5pm.

Comments (8)

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4:38pm Sun 29 Sep 13

the-big-yin says...

You can get these sweets anywhere. Just order them off the internet or go to Batleys cash and carry near Chester le Street. which is where she gets them form.
You can get these sweets anywhere. Just order them off the internet or go to Batleys cash and carry near Chester le Street. which is where she gets them form. the-big-yin
  • Score: -26

6:27pm Sun 29 Sep 13

sannyanny89 says...

You seem to know alot the big yin! Well apart from the fact you got the wholesalers name wrong...if they are that easy to get how come you havnt taken the opportunity to start your own business then?
You seem to know alot the big yin! Well apart from the fact you got the wholesalers name wrong...if they are that easy to get how come you havnt taken the opportunity to start your own business then? sannyanny89
  • Score: 19

6:31pm Sun 29 Sep 13

kellymaria says...

The big ding you know nothing about this woman she makes each customer feel special don't matter were she does the cash and carry run she still is cheaper you pleb
The big ding you know nothing about this woman she makes each customer feel special don't matter were she does the cash and carry run she still is cheaper you pleb kellymaria
  • Score: 6

6:31pm Sun 29 Sep 13

kellymaria says...

The big ding you know nothing about this woman she makes each customer feel special don't matter were she does the cash and carry run she still is cheaper you pleb
The big ding you know nothing about this woman she makes each customer feel special don't matter were she does the cash and carry run she still is cheaper you pleb kellymaria
  • Score: 4

6:33pm Sun 29 Sep 13

danielrowntree1992 says...

The Big Yin you are a jealous idiot, however i am sure you feel much better for typing crap like you have above!
The Big Yin you are a jealous idiot, however i am sure you feel much better for typing crap like you have above! danielrowntree1992
  • Score: 10

6:51pm Sun 29 Sep 13

Littlebelle1994 says...

This is by far the best sweetshop around! I know how hard all the staff work & how well everyone has worked together for the move. You will not find harder working, nicer staff and it takes a whole lot of skill and business knowledge to start a new business from scratch & have it doing as well as Retro Sweetshop is!
This is by far the best sweetshop around! I know how hard all the staff work & how well everyone has worked together for the move. You will not find harder working, nicer staff and it takes a whole lot of skill and business knowledge to start a new business from scratch & have it doing as well as Retro Sweetshop is! Littlebelle1994
  • Score: 11

6:59am Mon 30 Sep 13

darloboss says...

i wish you well and it makes a change to see something different in darlington
i wish you well and it makes a change to see something different in darlington darloboss
  • Score: 6

12:05pm Mon 30 Sep 13

miketually says...

the-big-yin wrote:
You can get these sweets anywhere. Just order them off the internet or go to Batleys cash and carry near Chester le Street. which is where she gets them form.
This is true of every retail business; we go to the shops for the service and convenience, and for being able to buy smaller quantities.

Good luck with your new venture Sannae :)
[quote][p][bold]the-big-yin[/bold] wrote: You can get these sweets anywhere. Just order them off the internet or go to Batleys cash and carry near Chester le Street. which is where she gets them form.[/p][/quote]This is true of every retail business; we go to the shops for the service and convenience, and for being able to buy smaller quantities. Good luck with your new venture Sannae :) miketually
  • Score: 2

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